Market Basket Analysis in RapidMiner

Shopping cart analysis and targeted advertising with AI has been a recipe for success for many e-commerce industry titans. Cross selling is the act of recommending or selling additional products to an existing customer—and you see it everywhere.

You often hear “do you want fries with that?” in dining, or see “customers who bought this, also bought X” on an e-commerce website, or are suggested a new movie or TV show to watch in your streaming service.

In this lightning demo we will explore customer buying behavior and leverage market basket analysis to accurately predict products that other customers will like. Then, you’ll publish these recommendations to applications in real-time.

Join Borja Comendeiro, Senior Solutions Consultant at RapidMiner for this 45-minute lightning demo followed by live Q&A.