Learn how predictive marketing analytics can help engage your audience in all the different stages of a customer journey and maximize lead conversion.
Cross-Selling and Up-Selling
Build trust, sell more
Whether you’re checking your inbox, scrolling through your social feeds or just browsing the web, there’s a good chance that you’re seeing product offerings that you didn’t necessarily ask for – likely from companies you’ve bought from in the past.
The good ones will earn your interest, consideration, and even repeat business. However, most don’t even get a second glance or quickly find their way to your “trash” folder. So, what’s the difference? The answer is simple – it all comes down to relevance.
Knowing what your customers need and when they need it is the difference between being a trusted advisor and the self-interested vendor who won’t leave them alone. The good news is that you already have relevant data that can inform your recommendations – here’s how you can use RapidMiner to make sense of it.
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