Text Mining

Uncover actionable insights from unstructured data to improve marketing, product development, risk management, fraud detection, and more. Use our software to find out not only what your customers are saying, but also why they’re saying it. Read more about text mining here.

Leading organizations like these trust our platform to dig deeper.

Extract Insights from Unstructured Content

Today, data means far more than just numbers and figures—it includes images, audio, and text as well. Text mining allows organizations to extract information from qualitative, textual context and glean insights from it.

Online reviews, social media chatter, call center transcriptions, claims forms, research journals, and patent filings are just a few examples of resources your business can analyze with data science. These invaluable insights will help you hyper-target your marketing, improve product development, and better manage risks.


Sentiment Analysis–Measure Feeling, Not Just Meaning

Don’t take things at face value—use text mining to understand the deeper context of what’s being said. Text analysis software lets you gain insights from both structured and unstructured text data using natural language processing (NLP). 

As well as specific language use, themes, or patterns, sentiment analysis seeks to understand the intention behind the words. This makes it easier to understand customer motivation so you can approach them the right way with a relevant message.

Four Ways to Dig Deeper

Conduct sentiment analysis

Assess attitudes toward your brands, products, and services to hyper-target communications.

  • Hear your customers: Inject the voice of the customer into product and service design. Analyze direct feedback from users to add features, fix defects, or create new offerings.
  • Improve marketing results: Understand what people want by what they say, not just who they are, and measure the effect on your bottom line.
  • Improve fraud detection: Identify patterns in spoken and written text that indicate fraud may be at play. Dig beneath the surface of transactional data for tell-tale signs that might otherwise be missed.


Global users

Excellent Interface and Easy Model Generation Thanks to AutoModel

We wanted an easy way to load the data from the Server and write calculated identifiers back. The analysis of the data was easy and fast thanks to the very successfully created interface in RapidMiner. AutoModel made it quick and easy to extend analysis to other areas of applications.

Data Analyst


Best Data Science and Machine Learning Solution

Overall, I had a positive experience with RapidMiner. It is a unified platform where I can judge my data overall and we can easily decide where we need improvements and what is working well. Due to its machine learning, I am confident about my decision that keeps my brand standing out in a competitive world.

Senior Software Engineer

IT Services

RapidMiner As a Citizen Data Science Tool

A well-designed flexible product, plenty of pre-built models, generalized transformations and evaluation processes. In addition, easy to understand explanations and an extensive training library.

Enterprise Analytics Manager

Pipeline Transmission

Gartner® and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

Recommended Resources

Text Mining in Action

Extract meaningful insights from unstructured content. Request a free AI Assessment to determine the feasibility and business impact of the your high-priority use cases.

Request an AI Assessment