Extract insight from unstructured content
For many years, “data” effectively meant numbers and figures. Today, many organizations have discovered the great insights that lie in qualitative, textual content. Online reviews, social media chatter, call center transcriptions, claims forms, research journals, patent filings, and many other sources, all become rich resources that can be tapped through data science to advance your business and organizational mission. Use these insights to improve marketing, product development, risk management, and more.
Conduct sentiment analysis
Glean attitudes towards your brands, products and services from what people are saying about it, in social media and elsewhere. Target communications to adjust perceptions.
Hear your customers
Inject the voice of the customer into product and service design. Analyze direct feedback from users to add features, fix defects or create new offerings that meet articulated needs.
Improve fraud detection
Identify patterns in spoken and written text that indicate fraud may be at play. Dig beneath the surface of transactional data for tell-tale signs that might otherwise be missed.
Improve marketing results
Use more than just profile data for targeted marketing and advertising. Understand what customers and prospect want by what they say, not just who they are.