Product Propensity

Combine customers’ online behavior with historic purchase data to determine exactly the right product / customer pairing.

Predict what your customers will buy, before even they know it

There’s usually no way around it: to increase your share of wallet, you need each customer to buy more of what you’ve got to sell. This means, for starters, having the right products in stock or in your product portfolio. But it also means being able to predict which products customer are most likely to buy, so you promote exactly the right product to each customer.

Data science makes this possible, by combining customers’ online behavior with historic purchase data to determine exactly the right product/customer pairing – making product recommendations and other promotional strategies more effective.

Stronger product recommendation

Promoted products are more relevant and interesting when they’re developed based on rich data and cutting-edge analytics. Move beyond pairing products by intuition or user logic.

Increase conversion and basket size

Make customers more likely to purchase by showing them products they’re interested in. They’ll also add more to the cart before checking out.

Improve customer experience

The more relevant each promoted product, the more these recommendations seem like a service, not a sales tactic.

Better strategic planning

Understand the customer-product propensity matrix and factor these insights into your go-to-market strategies.

Find out how ML can transform your business

We apply our expertise to help you identify the use cases you should tackle in your organization. The outcome is an impact-feasibility map that you can use with or without us.

Get started with your product propensity project today!