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Know what your customers want and need before they do
Spend just five minutes on your phone, and you can quickly see just how many brands are competing for your digital attention. We’re all inundated with offers every day, and most of them don’t command more than a few seconds’ worth of thought because they don’t truly address a need we have or a product we’ve expressed legitimate interest in.
To recommend products that do stand out, you need to pick up on the signals that customers put out while surfing the web. By combining information about online behavior with past purchase data, you can determine which products site visitors are likely interested in and provide a friendly nudge when the time is right.
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