Combine customers’ online behavior with historic purchase data to determine exactly the right product and customer pairing.
Predict what your customers will buy, before even they know it
There’s usually no way around it – to increase your share of wallet, you need each customer to buy more of what you’ve got to sell. For starters, this means having the right products in stock or in your product portfolio. But it also means being able to predict which products customers and prospects are most likely to buy, so you can promote exactly the right product to each person.
Data science makes product propensity modeling possible, by combining customers’ online behavior with historic purchase data to determine exactly the right product and customer pairing. This will all lead to more effective product recommendations and other promotional strategies.
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