Skip to content

Product Propensity

Make tailored product recommendations that directly address customer needs and increase the amount they spend with you.

Know what your customers want and need before they do

Spend just five minutes on your phone, and you can quickly see just how many brands are competing for your digital attention. We’re all inundated with offers every day, and most of them don’t command more than a few seconds’ worth of thought because they don’t truly address a need we have or a product we’ve expressed legitimate interest in.

To recommend products that do stand out, you need to pick up on the signals that customers put out while surfing the web. By combining information about online behavior with past purchase data, you can determine which products site visitors are likely interested in and provide a friendly nudge when the time is right.

Gather valuable insights

Use all of your existing data to understand each customer’s purchase history and relevant online buying behavior.

Strong product recommendations

Make tailored product recommendations that cut through the noise by solving customers’ problems or helping them accomplish goals.

Boost conversions, while improving the experience

Build trust with customers, increase the likelihood that they’ll purchase, and make their shopping experiences more enjoyable.

Find out how ML can transform your business

We apply our expertise to help you identify the use cases you should tackle in your organization. The outcome is an impact-feasibility map that you can use with or without us.

Related Resources. Take a Look!

Get started with your product propensity project today!