Price Optimization

Humans are pretty bad at determining how much something should cost. Use our software for price optimization to maximize sales and margins by leveraging historical data and artificial intelligence to make better, more scientific pricing decisions.

These leading organizations know RapidMiner is worth it.

Set Prices to Balance Your Demand, Profit, & Risk

Pricing is a complex practice—if you price too low, you risk negative margins, and if you price too high, you might scare away buyers. Competitive pressures, geographical and market variations, and ever-changing cost of inputs all complicate the equation even further.

RapidMiner considers historical data and other relevant factors to ensure your products and services are priced correctly—making pricing optimization easier, more scientific, and less subjective.


Four Reasons Why Price Optimization Pays Off

  • Consider all factors: Optimize pricing for all possible influences, including competitors, suppliers, consumer preferences, and risks.
  • Price anything: There’s no limit to what can be priced scientifically. From manufactured and retail goods to hospitality or professional services, make sure the price is right.
  • Make dynamic pricing a reality: Make one-price-fits-all a thing of the past. Employ pricing models that change dynamically throughout the day, or for each individual customer.
  • Separate prices for each market: No more glossing over regional or customer segment differences. Create pricing that satisfies each specific customer group and yields the best profit margin.


Global users

Automated Machine Learning

RapidMiner is an awesome visual workflow designer. The way they present visually is so unique. It helps in speeding and automating the creation of visual models. It helps in creating models in only 5 clicks by automated machine learning.

Senior Software Engineer

R&D/Product Development

Best Data Science and Machine Learning Solution

Overall, I had a positive experience with RapidMiner. It is a unified platform where I can judge my data overall and we can easily decide where we need improvements and what is working well. Due to its machine learning, I am confident about my decision that keeps my brand standing out in a competitive world.

Senior Software Engineer

IT Services

Excellent Interface and Easy Model Generation Thanks to AutoModel

We wanted an easy way to load the data from the Server and write calculated identifiers back. The analysis of the data was easy and fast thanks to the very successfully created interface in RapidMiner. AutoModel made it quick and easy to extend analysis to other areas of applications.

Data Analyst


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Recommended Resources

Price Optimization in Action

Make better, more scientific pricing decisions. Request a free AI Assessment to determine the feasibility and business impact of the your high-priority use cases.

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