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Pricing Optimization

Humans are pretty bad at determining how much something should cost. Make better, more scientific pricing decisions with historical data and other factors.

Set prices that balance demand, profit and risk

Sometimes, it all seems to be about price. But it’s not as simple as that, and even pricing itself is a complex practice. Low prices risk negative margin impact. High prices might scare away buyers. And then there are competitive pressures, geographical and market variations, and ever-changing cost of inputs that need to be factored in.

Our data science platform helps make pricing optimization easier, more scientific, and less subjective or even whimsical – taking into consideration all possible factors and historical data.

Consider all factors

Optimize pricing for all possible influences – competitors, suppliers, consumer preferences, risks. Leverage all available data for better pricing decisions.

Price anything

There’s no limit to what can be priced scientifically. From manufactured goods to those on the retail shelf to hospitality to professional services, make any price more impactful.

Make dynamic pricing a reality

Make one-price-fits-all a thing of the past. Employ pricing models that change dynamically throughout the day, or for each individual customer.

Separate prices for each market

No more glossing over regional or customer segment differences. Create pricing that satisfies each specific customer group and yields the best profit margin.

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Say data science is the most (or one of the most) important factor for competitiveness

Understand how other execs are achieving success & planning for the future, so you can make the best decisions for your organization.

What exactly is pricing optimization?

Learn more about pricing optimization including how customers react to different pricing, the four key prices to determine, and how machine learning can help.

Related Resources. Take a Look!

Analyst Report

Accelerate Your Data-Driven Transformation

Thinking about making a data-driven transformation? This study conducted by Forrester Consulting outlines how organizations are achieving success & planning for the future, so you can make the best decisions.

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Get started with your pricing optimization project today!