Next Best Action

Use life-event patterns, buying behavior, social media interactions, and other insights to decide which actions should be taken for each customer.

The right action, at the right time, for the right customer

Your customers see their relationship with you as one-to-one. And they expect that you do too! As unique individuals, they don’t want to feel they’re getting blasted with marketing messages aimed at thousands or millions of other people. Obtaining continued loyalty requires doing exactly what’s right for each customer at each moment, be it making an offer, presenting useful content, or providing special customer service.

Build and deliver next best action models through machine learning. Use life-event patterns, buying behavior, social media interactions, and other insights to decide which actions should be taken for each customer in order to increase loyalty, intensify interactions with your organization and drive revenues.

Anticipate each customer’s needs

Use a holistic view of each customer and all available information to understand their present circumstances. Anticipate what each customer needs next to remain satisfied and loyal.

Increase conversions and purchases

When a marketing offer is the right next best action (exactly the one most likely to be accepted), you will improve conversion rates and purchase volumes.

Create omni-channel experiences

Choose not just the right action and right time for each customer, but also the right channel through which to act. Avoid channel conflict and create a better customer experiences.

Grow brand affinity

By ensuring every interaction is relevant, and includes more than just offers (service actions, content, etc.), you will make customers feel they’re being served well by your brand.

Find out how ML can transform your business

We apply our expertise to help you identify the use cases you should tackle in your organization. The outcome is an impact-feasibility map that you can use with or without us.

Related Resources. Take a Look!

Get started with your next best action project today!