Get a complimentary copy of the 2020 Forrester Wave: Multimodal Predictive Analytics And Machine Learning Solutions
Next Best Action
Use life-event patterns, buying behavior, social media interactions, and other insights to decide which actions should be taken for each customer.
The right action, at the right time, for the right customer
Your customers see their relationship with you as one-to-one. And they expect that you do too! As unique individuals, they don’t want to feel they’re getting blasted with marketing messages aimed at thousands or millions of other people. Obtaining continued loyalty requires doing exactly what’s right for each customer at each moment, be it making an offer, presenting useful content, or providing special customer service.
Build and deliver next best action models through machine learning. Use life-event patterns, buying behavior, social media interactions, and other insights to decide which actions should be taken for each customer in order to increase loyalty, intensify interactions with your organization and drive revenues.
Say data science is the most (or one of the most) important factor for competitiveness
Understand how other execs are achieving success & planning for the future, so you can make the best decisions for your organization.
Related Resources. Take a Look!
Predictive analytics enables marketers to transform data into actionable insights & continuously improve strategies. Here are 10 ways it can be used to drive performance.
Why is RapidMiner ranked so well among data science and machine learning platforms? Find out what your peers are saying in this Gartner report.
If you’ve ever been confused by the diversity of machine learning algorithms, this post is your path to clarify. Take a look!