Next Best Action
Use life-event patterns, buying behavior, social media interactions, and other insights to decide which actions should be taken for each customer.
The right action at the right time for the right customer
Your customers see their relationship with you as one-to-one, and they expect that you do, too. As unique individuals, they don’t want to feel they’re getting blasted with marketing messages aimed at thousands or millions of other people. Obtaining continued loyalty requires doing exactly what’s right for each customer at each moment, be it making an offer, presenting useful content, or providing special customer service. Data science uses life-event patterns, buying behavior, social media interactions, and other insights to decide which actions should be taken for each customer increase loyalty, intensify interaction with your organization and drive revenues.
Anticipate each customer’s needs
Use a holistic view of each customer and all available information to understand their present circumstances. Anticipate what each customer needs next to remain satisfied and loyal.
Increase conversions and purchases
When a marketing offer is the right next action, extend exactly the one most likely to be accepted – improving conversion rates and purchase volumes.
Create omni-channel experiences
Choose not just the right action and right time for each customer, but also the right channel through which to act. Avoid channel conflict and create a better customer experience.
Grow brand affinity
By ensuring every interaction is relevant, and includes more than just offers (service actions, content, etc.), you make customers feel they’re being served well by your brand.