Analyst Report
The Forrester Wave: Multimodal Predictive Analytics And Machine Learning Solutions
Get a complimentary copy of the 2020 Forrester Wave: Multimodal Predictive Analytics And Machine Learning Solutions
Next Best Action
Use life-event patterns, buying behavior, social media interactions, and other insights to decide which actions should be taken for each customer.
The right action, at the right time, for the right customer
Your customers see their relationship with you as one-to-one. And they expect that you do too! As unique individuals, they don’t want to feel they’re getting blasted with marketing messages aimed at thousands or millions of other people. Obtaining continued loyalty requires doing exactly what’s right for each customer at each moment, be it making an offer, presenting useful content, or providing special customer service.
Build and deliver next best action models through machine learning. Use life-event patterns, buying behavior, social media interactions, and other insights to decide which actions should be taken for each customer in order to increase loyalty, intensify interactions with your organization and drive revenues.
Anticipate each customer’s needs
Use a holistic view of each customer and all available information to understand their present circumstances. Anticipate what each customer needs next to remain satisfied and loyal.
Increase conversions and purchases
When a marketing offer is the right next best action (exactly the one most likely to be accepted), you will improve conversion rates and purchase volumes.
Create omni-channel experiences
Choose not just the right action and right time for each customer, but also the right channel through which to act. Avoid channel conflict and create a better customer experiences.
Grow brand affinity
By ensuring every interaction is relevant, and includes more than just offers (service actions, content, etc.), you will make customers feel they’re being served well by your brand.
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