Next Best Action
Use life-event patterns, buying behavior, social media interactions, and other insights to decide which actions should be taken for each customer.
The right action, at the right time, for the right customer
Your customers see their relationship with you as one-to-one. And they expect that you do too! As unique individuals, they don’t want to feel they’re getting blasted with marketing messages aimed at thousands or millions of other people. Obtaining continued loyalty requires doing exactly what’s right for each customer at each moment, be it making an offer, presenting useful content, or providing special customer service.
Build and deliver next best action models through machine learning. Use life-event patterns, buying behavior, social media interactions, and other insights to decide which actions should be taken for each customer in order to increase loyalty, intensify interactions with your organization and drive revenues.
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