Make precise demand forecasts both at the macro level and all the way down to individual geography, markets, and customer segments.
Know what volumes to expect to improve planning
Successful business planning depends on knowing how much demand will exist for products and services. From product design to production to logistics to sales, the more insight into expected demand, the better prepared your organization will be. In contrast, inadequate forecasts mean the risk of over- or underproduction, operational inefficiencies, or simply selling the wrong thing.