When it comes to segmenting customers, relying on demographic information such as age, income, and geography will only get you so far. While demographics are a useful starting point, they don’t account for customers’ behavioral patterns or provide real insight into the problems they’re trying to solve–both of which are crucial when building thorough profiles.
Companies who do look beneath the surface are able to find common traits between customers that aren’t obvious. Using a combination of structured and unstructured data, you can more deeply understand your customers’ pain points, know which products and interactions are resonating with them, and tailor your approach accordingly. Here’s how RapidMiner can help you get started.
Understand what characteristics really matter when it comes to segmenting customers into meaningful groups.
Connect to and explore the wealth of information you have about customers to find patterns you would have otherwise missed.
Understand the nuances between customer segments and identify opportunities to improve among each segment.
Ensure all customer facing teams meet the unique needs of each segment, and design products that help customers address their most pressing challenges.
Understand how other execs are achieving success & planning for the future, so you can make the best decisions for your organization.
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