When it comes to segmenting customers, relying on demographic information such as age, income, and geography will only get you so far. While demographics are a useful starting point, they don’t account for customers’ behavioral patterns or provide real insight into the problems they’re trying to solve–both of which are crucial when building thorough profiles.
Companies who do look beneath the surface are able to find common traits between customers that aren’t obvious. Using a combination of structured and unstructured data, you can more deeply understand your customers’ pain points, know which products and interactions are resonating with them, and tailor your approach accordingly. Here’s how RapidMiner can help you get started.
Understand what characteristics really matter when it comes to segmenting customers into meaningful groups.
Connect to and explore the wealth of information you have about customers to find patterns you would have otherwise missed.
Understand the nuances between customer segments and identify opportunities to improve among each segment.
Ensure all customer facing teams meet the unique needs of each segment, and design products that help customers address their most pressing challenges.
We apply our expertise to help you identify the use cases you should tackle in your organization. The outcome is an impact-feasibility map that you can use with or without us.
Thinking about making a data-driven transformation? This study conducted by Forrester Consulting outlines how organizations are achieving success & planning for the future, so you can make the best decisions.
Learn how this telecommunications company quickly identifies its most valued customer segments, reducing cost of sales and improving revenue opportunities.
Data science teams are an evolution of the marketing operations function, who are responsible for marketing technology, processes, and analytics.
Predictive analytics enables marketers to transform data into actionable insights & continuously improve strategies. Here are 10 ways it can be used to drive performance.
Learn how RapidMiner helps gain deep customer and market insight to drive better messaging, pricing, and product development.
Learn how predictive marketing analytics can help engage your audience in all the different stages of a customer journey and maximize lead conversion.
