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Customer Segmentation

Know your customers.

Align Marketing Activities to Your Customers’ Expectations

By just looking at the data, RapidMiner can give a face to your customers and identify common characteristics among customer groups. This allows you to align your marketing tactics and target marketing outreach to these groups.

Understand Your Target Markets

Get to know what attracts people and how products and services need to be marketed.

Market to Receptive Prospects

Select prospects that will respond to a campaign and become a new customer.

Optimize Conversions

Achieve increased success with your marketing outreach by improving conversion rates and reducing marketing spending.

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What People Are Saying

  • Two to three weeks after the fixes, we saw that the password recovery success rate went up by almost 50 percent and password related complaint verbatim volume declined significantly.

    Director of Operations & Customer AdvocacyPayPal

  • We then deployed the engineering fixes with the help of a cross functional team and again used text analytics to monitor the improvements made, evidenced by any significant drop in customer complaint volume.

    Director of Operations & Customer AdvocacyPayPal

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