Align everything from marketing to product development and customer service to meaningful customer segments, ensuring every interaction is relevant and engaging.
Meaningful customer segmentation for more relevant interactions
What a group of customers has in common isn’t always obvious. Certainly, there are better ways to find commonalities than simply grouping by age, gender, income and geography – or even recency, frequency and monetary value (RFM). Data science can help by digging deep into all your data to find hidden insights and patterns that create truly meaningful customer segmentation.
How a global creative agency tapped into data scienceBrandon Shockley of 160over90 describes the agency’s data science journey, from early prototypes to actionable consumer insights. Learn from some of the ways they are bringing machine learning into the market research workflow. Watch the full presentation here.
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