Align everything from marketing to product development to customer service to meaningful customer segments, ensuring every interaction is relevant and engaging.
What a group of customers has in common isn’t always obvious. Certainly, there are better ways to find commonalities than simply grouping by age, gender, income and geography – or even recency, frequency and monetary value (RFM). Data science can help by digging deep into all your data to find hidden insights and patterns that create truly meaningful customer segments.
Understand what characteristics really matter when it comes to segmenting customers into meaningful groups. Get beyond mere demographics and RFM to find deeper insights.
Use segmentation to ensure every communication, be it through sales, marketing, customer service, is structured to meet the unique needs of that customer’s segment.
Get beyond a single view of your customer base to see the nuances between each individual segment, and the opportunities they represent – for new products or marketing strategies.
Determine not just how to communicate to each segment, but what they each want out of your products. Use these insights to improve product design, and sales results.
We apply our expertise to help you identify the use cases you should tackle in your organization. The outcome is an impact-feasibility map that you can use with or without us.