Use the RapidMiner platform for more sophisticated customer segmentation—gain knowledge of different customer groups and their key characteristics to create more relevant offers, tailor service interactions, and design impactful products. Read more about customer segmentation here.
Relying on demographic information such as age, income, and geography to segment customers will only get you so far. It won’t account for different behavioral patterns or provide real insight into customers’ preferences and the problems they want to solve, both of which are crucial when building comprehensive profiles.
Through customer segmentation, we’ll help you dig past the obvious signs and find common traits between customers that create meaningful divisions. Using a combination of structured and unstructured data, you can deeply understand your customer’s needs, know which products and interactions are resonating with them, and tailor your approach accordingly.
By carefully categorizing customers, you’ll benefit in these key areas:
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