Customer Segmentation

Use the RapidMiner platform for more sophisticated customer segmentation—gain knowledge of different customer groups and their key characteristics to create more relevant offers, tailor service interactions, and design impactful products. Read more about customer segmentation here.

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Build Your Business Around Customer Differentiation

Relying on demographic information such as age, income, and geography to segment customers will only get you so far. It won’t account for different behavioral patterns or provide real insight into customers’ preferences and the problems they want to solve, both of which are crucial when building comprehensive profiles.

Through customer segmentation, we’ll help you dig past the obvious signs and find common traits between customers that create meaningful divisions. Using a combination of structured and unstructured data, you can deeply understand your customer’s needs, know which products and interactions are resonating with them, and tailor your approach accordingly.


Four Key Areas Where Customer Segmentation Counts

By carefully categorizing customers, you’ll benefit in these key areas:

  • Find deeper insights: Understand what characteristics really matter when it comes to segmenting customers into meaningful groups.
  • Uncover commonalities: Connect to and explore the wealth of information you already have about customers to find patterns you would have otherwise missed.
  • Discover new opportunities: Understand the nuances between customer segments and identify opportunities to improve across each segment.
  • Tailor your approach: Ensure all customer-facing teams meet the unique needs of each segment, and design products that help customers address their desires and most pressing challenges.


Global users

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We started using RapidMiner Studio years ago. The excellent results speak for themselves, so we have been very satisfied with our cooperation with RapidMiner for a long time. The support is remarkable and leaves nothing to be desired.

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RapidMiner Review After 3.5 Years of Usage

Predictive models are easy to program and create, which is helpful in our daily work. AutoModel, featuring engineering and drag-and-drop methods are available as well. Workflow visualization is great. Statistical capabilities are various. With many source systems, it's a great tool to integrate and use all of them in one place.

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Best Data Science and Machine Learning Solution

Overall, I had a positive experience with RapidMiner. It is a unified platform where I can judge my data overall and we can easily decide where we need improvements and what is working well. Due to its machine learning, I am confident about my decision that keeps my brand standing out in a competitive world.

Senior Software Engineer

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Customer Segmentation in Action

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