Customer Lifetime Value

Not all customers are created equal—but by using data science to evaluate their total worth to you, you can save money and resources. RapidMiner offers the right solution to efficiently allocate marketing spend that targets the right customers and prospects.

We’ve proven our value to these leading organizations.

Identify Customers Based on Business Value

How can you tell which customers are worth nurturing and which will end up costing you?

It’s not practical or profitable to treat every customer or prospect equally. Each can and should receive different marketing messages, offers, and even service levels. By predicting customer lifetime value (CLV), you’ll know which customers and prospects will yield the most revenue in the future.

RapidMiner can help you optimize your customer relationship management efforts to ensure the best business outcomes.


Develop your CLV strategy

There are four key areas we’ll help you succeed in:

  • Quantify customers’ potential value: Predict the lifetime value of each customer and prospect, understanding just how important each is to your success.
  • Differentiate marketing and service: Interact with each customer and prospect based on their long-term importance to your business, not just surface observations.
  • Find valuable prospects: Use profiles of your most valuable long-term customers to identify, market to, and acquire prospects with similar characteristics.
  • Increase revenue and margins: Stop wasting service and retention efforts on unprofitable customers and focus on the most profitable ones.


Global users

Automated Machine Learning

RapidMiner Studio is an awesome visual workflow designer. The way they present visually is so unique. It helps in speeding and automating the creation of visual models. It helps in creating models in only 5 clicks by automated machine learning.

Senior Software Engineer

R&D/Product Development

RapidMiner Review After 3.5 Years of Usage

Really fast and reading all kinds of databases. We use it for merging SQL, MySQL, Oracle databases, with ETL processes. Transformations and calculations are simple to use. Besides that, we use it for automation and optimization, fraud detection and strategy creation.

Reporting Expert


Excellent Interface and Easy Model Generation Thanks to AutoModel

We wanted an easy way to load the data from the Server and write calculated identifiers back. The analysis of the data was easy and fast thanks to the very successfully created interface in RapidMiner. AutoModel made it quick and easy to extend analysis to other areas of applications.

Data Analyst


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Customer LTV in Action

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