In this 60-minute webinar, we will explore:

  • Customer Lifetime Value (CLV): The solution helps you to understand the pay-offs of new customer acquisition versus cost of retention based on net predicted revenue associated with a customer
  • Customer Lifecycle (RFM) Segmentation: Define your marketing targets by understanding how active your customers are, how frequently they’ve shopped and how much they’ve spent
  • Customer Satisfaction: Machine learning way of measuring your customer satisfaction and device “experiences” to command their loyalty
  • Recommendations: Personalization is achieved through anticipating and guiding your customers as to what they might be interested in buying

Cappius Technologies has two whitepapers, that explain more on the topic of Amplify Your Customer Insights with Predictive Analytics. Read them here Identify your most profitable customers using Customer Lifetime Value  and Mining the CRM data to understand your customers