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Using the full RapidMiner Platform to Improve Sales & Marketing for the Customer Journey

Elise Watson, Insights to Actions Service Lead, Clarkston Consulting

Data has become an essential asset for companies who want to better understand the customer journey. It gives insight into who your customers are, how they engage with your sales and marketing tactics, and the impact of each interaction, to help businesses know the best way to spend to increase sales.

At a pharmaceutical company, we are using the RapidMiner suite to prepare, model and display data in several use cases that explain and enhance the health care professional’s journey, including target identification for a variety of initiatives and providing personalized marketing strategies.