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Text Analytics Delivers Game-Changing Customer Insights

To remain competitive, businesses need to operate at the speed of social.  At least 80% of enterprise data is unstructured, contained in the myriad text-based social conversations that are happening every day. Unlocking the hidden value of text through predictive analytics is imperative for understanding customers’ opinions and needs to make better, more informed business decisions.

During this webinar RapidMiner and Aylien explore the power of social content by analyzing data captured from thousands of tweets referencing Super Bowl 50 ads to determine viewer sentiments and predict potential trends in brand adoption.