Market Basket Analysis in RapidMiner

Shopping cart analysis and targeted advertising with AI has been a recipe for success for many e-commerce industry titans. Cross selling is the act of recommending or selling additional products to an existing customer – and you see it everywhere.

You often hear “do you want fries with that?” in dining, or see “customers who bought this, also bought X” on an e-commerce website, or are suggested a new movie or TV show to watch in your streaming service.

In this lightning demo we will:

  • Explore customer buying behavior and leverage market basket analysis to accurately predict products that other customers will like
  • Publish these recommendations to applications in real-time

Join Borja Comendeiro, Senior Solutions Consultant at RapidMiner for this 45-minute lightning demo followed by live Q&A.