Marketing is all about the customer.
The more you understand about each customer and their preferences, the easier it is to engage them with individualized messages, offers, promotions, and even individualized prices and products.
Machine learning empowers marketers to use the growing volume of available customer data to gain deep insight into customers and markets, beyond what marketers could possibly fathom based on their own intuition and simplistic analyses like RFM. This insight can then power relationship-building strategies and tactics that build customer loyalty, advocacy, and brand value.
Learn how RapidMiner helps gain deep customer and market insight to drive better messaging, pricing, and product development.
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