Jeff Dwyer, ezCater
You’re a SaaS business. You’ve been acquiring customers and on average they’re worth about X. Somebody clever suggests a promotion, “$5 off your first order”. You release it and boom! Conversion rates increase, the number of new customers increase. Yay, right? But then someone asks that pernicious question, “are we sure these are still ‘good’ customers“?
Put simply “Is the promotion worth it?” It all boils down to the question of, “given X days of customer data, how can I predict their year one revenue and at what accuracy”. Join this session to hear how ezCater is answering this question with RapidMiner.