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Data Mining for the Masses

Introducing common data mining concepts and practices

Data mining as a discipline is largely invisible; we rarely notice that it’s happening. But when we sign up for a credit card, make an online purchase, or use the internet, we are generating data stored in massive data warehouses. Inside this data lies indicators of our interests, our habits, and our behaviors.

Data mining allows people to find and understand those patterns to make  informed decisions and better serve their customers. But there are also worries about the practice of data mining. Privacy groups are vocal about companies who hoard vast quantities of data, some of which can be personal.

Below we will introduce you to some of the most common concepts and practices in data mining.