Customer Segmentation with RapidMiner and QlikView in Telecom

One of the most important challenges people are facing is customer segmentation due to multiple data sources and different business needs. Because IT has to prepare the data and modify the model to fit each business scenario manually—time and money is lost in process.

Connect, combine and analyze both structured and unstructured data coming from multiple datasources with RapidMiner. Create an automated segmentation system based on users specified parameters provided directly from QlikView dashboard. Use QlikView connection to enable users to trigger a workflow directly from QlikView and evaluate different models based on those parameters.