19 January 2015


DestinationCRM.com: Is Hadoop Worth the Hype?

True to its iconic logo, Hadoop is still very much the elephant in the room. Most every data scientist has heard of it, yet relatively few can say they have a firm grasp on what the technology can do for their business, and even fewer have actually implemented it successfully at their organization. But in 2015, Hadoop will be hard to ignore.

Forrester Research predicts that this year, Hadoop will become a cornerstone of the business technology agenda at most organizations. It is already a major “disrupter of data economics and analytics,” according to a report from analyst Mike Gualtieri. So what makes Hadoop uniquely suited to change the big data game? Scalability, affordability, and flexibility.

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