CIO: 11 Market Trends in Advanced Analytics

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In today’s business environment, organizations are increasingly demanding advanced analytics that allow them to use large volumes and diverse types of data to discover patterns and anomalies and predict outcomes.

“Our research makes it very clear that advanced analytics is rapidly becoming fully integrated into the operations and decision-making processes at companies across many different industries,” write Hurwitz & Associates COO and Principal Analyst Marcia Kaufman and Senior Analyst Daniel Kirsch in the research firm’s recent Advanced Analytics: The Hurwitz Victory Index Report 2014. “It is no longer sufficient for businesses to understand what has happened in the past, rather it has become essential to ask what will happen in the future, to anticipate trends and to take action that optimize results for business.”

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