Blue Hill Research: What’s Next for Predictive Customer Analytics?

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Recently, IBM hosted an analyst discussion about the launch of its Predictive Customer Intelligence (PCI) solution. As its name implies: PCI is a predictive modeling solution aimed at improving understanding and anticipation of customer behavior. We’ll dive deeper into the specifics in a bit, but from a broader perspective it lends itself nicely to a conversation about where predictive analytics is heading.

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