AI for Retail—Why Now?
No industry has weathered change in recent years as much as retail, eCommerce, and consumer goods. Luckily, you can lean on data science to simplify strategic decisions and pave a clearer way forward. That means everything from identifying your most profitable customers to accurately segmenting and targeting them with personalized and relevant messages and offers.
Social media, in particular, is a treasure trove of customer insight, both at the individual level—where brand advocates and detractors can be addressed one-on-one—and as a resource to understand broader sentiment toward brands and products.