Communications
Better understand customer behavior, minimize customer churn rate, and optimize products and networks.
Why AI Now?
5G is the latest paradigm shift underpinning the ubiquitous connected devices that run an unforeseen spectrum of applications and services. No longer is there a clear distinction between data and voice, content creation and delivery, and devices used for computing and messaging. The tremendous investment required to construct and maintain these costly networks requires operational efficiency that only an AI-driven buildout can achieve. Add changing regulations, new consumer usage patterns, and never-ending attempts at fraud and it’s no wonder analysts struggle to decipher the signal from the noise. With RapidMiner, communications companies can better understand customer behavior, minimize customer churn rate, and optimize products and networks.
Communications Industry Use Cases
Drive Revenue
- Predict the best offers for consumers and drive personalized, omnichannel campaigns
- Prevent churn by predicting at risk customers and delivering profit-optimized incentives and plans
- Increase ARPU by pairing precision-targeted promotions with the best price and service offerings
Cut Costs
- Analyze network demand for better QoS management and capacity planning
- Predict failure of devices or network equipment and plan ahead for repairs
- Increase customer satisfaction at lower cost by prioritizing service requests
Avoid Risks
- Reduce fraud, SPAM and other network abuse by predicting and detecting the very first indicators
- Monitor customer sentiment proactively for dissatisfaction and prevent negative brand impacts
Highlighted RapidMiner Impact
A European mobile provider predicted potential service revenue from corporate accounts and directs its salesforce to high value prospects, increasing revenues.
A US provider of prepaid wireless accounts identified patterns that indicate likely customer loss, and reduced the rate of churn with targeted messaging and offers.
A North American cable and phone provider uses data from set top boxes and service records to predict malfunctions and proactively address them cost-effectively, while increasing customer satisfaction.
A US provider of phone, internet and TV prioritizes and routes customer service inquiries based on severity of need and staff qualifications, decreasing costs and time to resolve, while improving customer satisfaction.
A European phone provider identified hackers using business accounts remotely on weekends to call paid numbers, and can now prevent the fraud before it happens, avoiding customer victimization and decreasing its own cost liability.
A North American ISP monitors network traffic with AI for signs of SPAM and blocks it early, increasing customer satisfaction and boosting quality of service.
A US carrier analyzed IoT sensor intelligence and identified and reduced machine-to-machine (M2M) security risks on its network.
What Our Customers Say
“RapidMiner is an amazing tool. Providing insight to our data in an intuitive and practical manner.”
– Senior Software Engineer in the Communications Industry
Read the full review on Gartner Peer Insights
Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.
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communications business
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