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Understand Causes of Customer Churn
Customer retention is a top priority for most businesses as the cost of acquiring new customers is high and constant churn creates a drag on profitability. Understanding why customers churn with AI delivers a clearer path to reliable results.
Learn how Verizon Wireless gained actionable insights from data and proactively identified 30% of churn.
50-Ways-Verizon
The Challenge
Pre-paid churn rates higher than post-paid
Predict churn-likely customers before next bill
Target them with remediation or marketing
32 million prepaid transactions daily
40 different channels
100+ transaction types
The Solution
Capture all real-time data and aggregate
Complex pre-processing process
In-depth feature engineering process:
200 attributes collected; 80 generated
Compared 7 models – GBT selected:
Accuracy
Model confidence
Your Impact
Gained actionable insights from data
Identified leading indicators of churn for:
Pre-paid customers
Post-paid customers
Were able to proactively identify 30% of churn
Able to challenge fundamental assumptions
What was causing the churn?
How addressable is the problem?
Learn more about churn prevention with RapidMiner
Request a Demo
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