Predictive Analytics and the future of business

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I joined RapidMiner because I believe the explosion of “big data” is creating an unprecedented opportunity for organizations to re-imagine how they do business. Peter Sondergaaard of Gartner put it best, “Big data is not where the value is. Algorithms are where the action lies. Data is dumb. Algorithms define the way the world works.”

RapidMiner makes it easy for organizations to get started with predictive analytics and begin extracting game-changing value. Users quickly assemble analytic processes, or workflows, using a simple drag+drop interface that makes recommendations based on the “Wisdom of Crowds” from the RapidMiner community. It connects to all of your existing data, including relational databases, Hadoop, social media, Salesforce, and lots more.

And most importantly, RapidMiner allows organizations to operationalize predictive analytics, inserting insights directly into business processes, where actions can be executed on customer churn preventioncustomer lifetime valuecustomer segmentation, etc.

Industry analysts have recognized our unique approach. Gartner positioned RapidMiner in the Leaders Quadrant of the Magic Quadrant for Advanced Analytics Platforms, and Forrester Research positioned the company as a Strong Performer in the 2015 the Forrester Wave™: Big Data Predictive Analytics Solutions.

Prior to joining RapidMiner, I was the CMO at Acquia for the past 3 years, where I was lucky enough to be a part of an amazing team and where I experienced first hand the power of open source communities. Like Acquia, RapidMiner is also built on open source, with a community of over 250,000 users worldwide and a huge marketplace of extensions.

I’m thrilled to be a part of the RapidMiner team, and I think we have a great opportunity to lead the exploding predictive analytics market.

Follow me on Twitter and LinkedIn if you’d like to learn more about the continued evolution of RapidMiner.

Tom Wentworth

Tom Wentworth

Chief Marketing Officer at RapidMiner