Amnesty International is a global movement of more than seven million people who campaign for a world where human rights are enjoyed by all. As a non-profit, the organization relies on individual donors and building long lasting relationships with them is essential. As many non-profits do, Amnesty International Belgium – Flemish section uses a CRM system to extend the relationship lifecycle. But the organization wanted to improve performance using new data analytics methods.
“RapidMiner freed us from IT. I can use its drag and drop interface to design the analytics processes I want. As a data-driven marketer, it is my main, day-to-day, tool. And, what used to take weeks of interacting with programmers not understanding my needs as marketer, now takes half a day with RapidMiner,” said Ilja De Coster, an in-house fundraising consultant for Amnesty International Belgium – Flemish section.
Once he understood the possibilities of data analytics with RapidMiner in combination with CRM-systems and marketing automation tools, there was no limit for his data-driven fundraising.