Amnesty International Belgium Optimizes Fundraising with Analytics

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Amnesty International Case Study RapidMiner APRIL 2015Amnesty International is a global movement of more than seven million people who campaign for a world where human rights are enjoyed by all. As a non-profit, the organization relies on individual donors and building long lasting relationships with them is essential. As many non-profits do, Amnesty International Belgium – Flemish section uses a CRM system to extend the relationship lifecycle. But the organization wanted to improve performance using new data analytics methods.

“RapidMiner freed us from IT. I can use its drag and drop interface to design the analytics processes I want. As a data-driven marketer, it is my main, day-to-day, tool. And, what used to take weeks of interacting with programmers not understanding my needs as marketer, now takes half a day with RapidMiner,” said Ilja De Coster, an in-house fundraising consultant for Amnesty International Belgium – Flemish section.

Once he understood the possibilities of data analytics with RapidMiner in combination with CRM-systems and marketing automation tools, there was no limit for his data-driven fundraising.

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Ingo Mierswa

Ingo Mierswa

Ingo Mierswa is the founder and president of RapidMiner and an industry-veteran data scientist since starting to develop RapidMiner at the Artificial Intelligence Division of the TU Dortmund University in Germany. Mierswa, the scientist, has authored numerous award-winning publications about predictive analytics and big data. Mierswa, the entrepreneur, is the founder of RapidMiner. Under his leadership RapidMiner has grown up to 300% per year over the first seven years. In 2012, he spearheaded the go-international strategy with the opening of offices in the US as well as the UK and Hungary. After two rounds of fundraising, the acquisition of Radoop, and supporting the positioning of RapidMiner with leading analyst firms like Gartner and Forrester, Ingo takes a lot of pride in bringing the world’s best team to RapidMiner.